The story behind our new Relax campaign

Amsterdam is a city of movement. Bikes along the canals, people crossing narrow streets, sunlight reflecting on water and brick. But above all, Amsterdam is a city of different people. Different bodies, different styles, different energy.

That’s exactly what inspired our new Relax campaign: Don’t Be Beige. Be Color.

In the film we show ten women, ten different bodies and ten different Relax prints moving through Amsterdam. No perfect poses, no impossible beauty standards — just real women enjoying movement in colorful yoga leggings that celebrate individuality. Because movement belongs to every body.

Why “Don’t Be Beige”? Because the world already has enough beige. Neutral. Safe. Invisible. Relax has always been the opposite. Our leggings are inspired by art, nature and color, designed to bring energy into your movement whether you’re practicing yoga, going for a walk or simply enjoying a relaxed day.

The film was shot in our hometown Amsterdam, a city that reflects everything we believe in: freedom, diversity and creativity. You’ll see the models moving through the city in their own way, just as movement should be — natural and personal.

Of course the real stars are the leggings. Relax yoga leggings are super soft, made with four-way stretch fabric and a comfortable high-waist fit that supports your movement. They are sustainably produced in Europe and made on demand, which helps prevent waste.

With this campaign we celebrate something simple: color, freedom and movement.

So wherever you move — in the yoga studio, on the street or in nature — remember one thing: Don’t be beige. Be color.